Eternal Hand Clothing is the new Cool!
Why wear for the Planet?Because our Planet is warmed enough! Let's help it feel like a planet again..
To Reduce Landfill
150 billion garments are produced every year and 80% of them ends up in Landfill. Can you imagine the burden we are creating on our Planet? The results of this throw-away culture does not end up just as waste, but also causes soil, water and air pollution due to incineration and chemical release.
To Satisfy Animal Welfare
We bring the value of the wool garment back since it is the most sustainable garment ever. It consumes less water and energy than the other fibers. Also, wool is a living and breathing garment. All the wool garments we have are ethical and especially vintage ones are very special in the sense of old patterns of manufacturing and fiber quality. We help small wool farmers to join the cause by sparing a portion of the revenue for them to have better conditions.
To Make Clothes Eternal
Most of our clothes could live 2-10 years or even more depending on their condition. But unfortunately, this is not the reality. Every garment can come back to life by reselling, repairing, repurposing, upcycling and recycling. Thanks to many secondhand/vintage stores that has started this movement long ago. We are doing the same but more. We save TopWear from going into Landfill which are actually second hand but they don't go into the market due to less capacity versus overproduction.
To Prevent Labor Exploitation
By the help of Reuse we reduce the burden of overproduction by helping fashion industry to meet the demand of the consumers. To have a thriving Planet and Society we need to have more than first and second hand.
To Reduce Pollution
During production at fashion plants, many chemicals are infused and dumped into our water resources causing disruption in the water ecosystem. Along with water pollution, 1.2 billion tonnes of GHG and CO2 are produced each year which is more than the impact of the shipping industry combined. One of the examples is Polyester-based garments are today's threat for not just its negative impact during production but also usage. It causes micro-plastic release during each washing. 35% of the micro-plastics that enter the ocean come via the synthetic textiles.
To Protect Natural Resources
Throw-away and cradle to grave approach does not just waste 4.5 trillion usd opportunity but also wastes our resources. Reduce and Reuse are the first steps to Circularity. We make people reduce their footprint and use what already exists by also extending the life cycle of each garment. Therefore reducing the water, pesticides and energy consumption and air, water, soil pollution.